Jeremy Long Chia Teik asked:
Viral Marketing is essentially a marketing strategy intended to help marketers generate huge traffic, exposure and massive bottom lines. Surely the word ‘viral’ bears close resemblance to ‘virus’, our most popular flu bug. Viral marketing will do wonders for marketers if only its power is drawn and used effectively.
How can viral marketing be of effective help to our online business? What sort of advantages and benefits can viral marketing give us?
In the world of marketing, as in mortar-and-brick marketing, we know one thing for sure that will definitely help us in gaining more customers and increasing our profits. It’s none other than word-of-mouth referral system. We can imagine the impact it will have upon our online business. Customer A is satisfied with your product or service, and he or she goes to inform another friend B about it. B trusts A and buys your product or service and goes on to inform another friend C who is inquiring into your product or service. If C expresses interest and buys, you will get the repetition of the cycle which will impact your referral system and bottom line positively. How powerful and effective can this word-of-mouth referral system gets, especially when you will get to increase your clicks and conversions in the long run! A good noticeable example would be Windows Live Hotmail, who tags a simple little advertisement indicating free email account with them to each and every email sent by its member user. This resulted in a huge explosion in the former Hotmail and is still garnering numbers in email user memberships for the new Windows Live Hotmail. This is how it’s being done effectively:
Express yourself with the latest Windows Live Messenger! Get it free today! Windows Live Messenger
Viral marketing helps to build up your credibility. Visitors and customers will trust you more as time passes. As word goes forth about your product or service, isn’t it wonderful and beneficial to your business that someone commends very well about your product or service. As Rome was not built in one day, so credibility has to be earned and built over a period of time. Much effort is required to present yourself as a credible and trustworthy marketer, therefore, the image projected must always be good.
Where there is viral marketing, there is the tendency to created buzz for your online marketing. When visitors come to know and express deep interest in your product or service, there’s this possibility of good ‘noise’ about what you have to offer. Questions will be asked about your offers. What views or comments can be expected from them? How will you be tackling reservations about your product or service? Importantly, you must know how this good ‘noise’ is going to affect your business when visitors take their vote on future purchases from you.
When there is creation of buzz, your marketing campaign will be made visible inevitably. Viral marketing does this effectively. Your online business goes prominent especially when your visitors and customers come flocking to you to find out more or for more purchases. It’s a win win situation. Needless to say, your business will experience exponential increase in sales if clicks are converted. Viral marketing makes closing of sales so much easier for marketers. A good example is Amazon.com, who attaches a flyer to every gift that you are recommended to send to your friend. The flyer is actually viral marketing in motion – it details the products of Amazon.com.
Viral marketing knows no boundaries. It can activate itself even in social bookmarking websites. YouTube for example is one site where you add a few links allowing users to bookmark your content. This amounts to opening opportunities for the promotion of your website, with the possibilities of massively increasing traffic. Understanding the demographics of the various social bookmarking websites will be of advantage to you. Application of different strategies such as free games, interesting articles and funny videos to your site will do wonders to your campaign. Viral marketing will take care of the results.
Viral marketing has the power to reduce your promotional costs besides marketing costs. The main part of the promotion is actually carried out by your subscribers and customers who interact with their friends, relatives and work colleagues. In effect, they are the ones who put viral marketing into action, bringing you its results.
Viral marketing is effective. It is also explosive. You will see exponential growth in your online business through vast increase in site traffic and demand for your product or service. Put simply, at all costs hold on to viral marketing power.
IRWIN
Viral Marketing is essentially a marketing strategy intended to help marketers generate huge traffic, exposure and massive bottom lines. Surely the word ‘viral’ bears close resemblance to ‘virus’, our most popular flu bug. Viral marketing will do wonders for marketers if only its power is drawn and used effectively.
How can viral marketing be of effective help to our online business? What sort of advantages and benefits can viral marketing give us?
In the world of marketing, as in mortar-and-brick marketing, we know one thing for sure that will definitely help us in gaining more customers and increasing our profits. It’s none other than word-of-mouth referral system. We can imagine the impact it will have upon our online business. Customer A is satisfied with your product or service, and he or she goes to inform another friend B about it. B trusts A and buys your product or service and goes on to inform another friend C who is inquiring into your product or service. If C expresses interest and buys, you will get the repetition of the cycle which will impact your referral system and bottom line positively. How powerful and effective can this word-of-mouth referral system gets, especially when you will get to increase your clicks and conversions in the long run! A good noticeable example would be Windows Live Hotmail, who tags a simple little advertisement indicating free email account with them to each and every email sent by its member user. This resulted in a huge explosion in the former Hotmail and is still garnering numbers in email user memberships for the new Windows Live Hotmail. This is how it’s being done effectively:
Express yourself with the latest Windows Live Messenger! Get it free today! Windows Live Messenger
Viral marketing helps to build up your credibility. Visitors and customers will trust you more as time passes. As word goes forth about your product or service, isn’t it wonderful and beneficial to your business that someone commends very well about your product or service. As Rome was not built in one day, so credibility has to be earned and built over a period of time. Much effort is required to present yourself as a credible and trustworthy marketer, therefore, the image projected must always be good.
Where there is viral marketing, there is the tendency to created buzz for your online marketing. When visitors come to know and express deep interest in your product or service, there’s this possibility of good ‘noise’ about what you have to offer. Questions will be asked about your offers. What views or comments can be expected from them? How will you be tackling reservations about your product or service? Importantly, you must know how this good ‘noise’ is going to affect your business when visitors take their vote on future purchases from you.
When there is creation of buzz, your marketing campaign will be made visible inevitably. Viral marketing does this effectively. Your online business goes prominent especially when your visitors and customers come flocking to you to find out more or for more purchases. It’s a win win situation. Needless to say, your business will experience exponential increase in sales if clicks are converted. Viral marketing makes closing of sales so much easier for marketers. A good example is Amazon.com, who attaches a flyer to every gift that you are recommended to send to your friend. The flyer is actually viral marketing in motion – it details the products of Amazon.com.
Viral marketing knows no boundaries. It can activate itself even in social bookmarking websites. YouTube for example is one site where you add a few links allowing users to bookmark your content. This amounts to opening opportunities for the promotion of your website, with the possibilities of massively increasing traffic. Understanding the demographics of the various social bookmarking websites will be of advantage to you. Application of different strategies such as free games, interesting articles and funny videos to your site will do wonders to your campaign. Viral marketing will take care of the results.
Viral marketing has the power to reduce your promotional costs besides marketing costs. The main part of the promotion is actually carried out by your subscribers and customers who interact with their friends, relatives and work colleagues. In effect, they are the ones who put viral marketing into action, bringing you its results.
Viral marketing is effective. It is also explosive. You will see exponential growth in your online business through vast increase in site traffic and demand for your product or service. Put simply, at all costs hold on to viral marketing power.
IRWIN
